May kicks off T-Mobile’s annual Military Appreciation Month and campaign. This comprehensive integrated marketing campaign highlights T-Mobile's support through a special rate plan and memorable events honoring the military community at MLB games, Live Nation concerts, and local events at military bases (airshows and festivals). The creative campaign elements were distributed nationally and locally across various platforms including TV, OOH, cinema, radio, social media, digital channels, search engines, cinema, web, and retail. I led the integrated strategy, planning, and cross-functional team to bring this campaign to life.