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About Me

I’m a seasoned strategic marketing leader. I specialize in helping companies capture growth opportunities and build brands that customers love by leading teams to strategically deliver work that has a big impact. 

 

I take an inventive and dynamic approach to achieving business success, drawing on extensive experience, in B2C and B2B marketing, across Fortune 50 companies and nimble acquisition businesses in diverse sectors such as Technology, Telecom, and CPG. 

 

My background spans all levels of the marketing funnel. Most recently, I was responsible for expanding the AWS brand worldwide in APAC, EMEA and North America. I love to make an impact and help organizations solve critical business challenges. 

 

I enjoy being the center of the wheel and catalyst to make great things happen. This includes marketing, branding, advertising, strategy, content strategy, go-to-market, cross-functional leadership, strategic development, and implementation.

Areas of Expertise

Wavy Net

Branding

Brand Development & Identity

Brand Messaging

Value Propositions

Brand Guidelines

Brand Strategy 

Brand Packaging & Merchandising

Market Research & Consumer Insights

Claim Development

Wavy 3D Net

Go-to-Market

Market Strategy & Planning

Media Planning

Cross-Functional Team Leadership

Market Channel Activation

Reporting & KPI Tracking

Wavy 3D Net

Content Development

Strategy

Creative Concept

Media Planning 

Show development

Show management

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Employment Experience

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