Power Players
The Power Players series showcases female leaders from various industries and business sectors who are at the forefront of driving innovation and technological advancements that have a significant impact on society today. This campaign was promoted across all social channels, featuring customized creative content and videos that enabled these leaders to share their stories directly with our audience. I led the creative strategy, concept development, and execution across PR, Marketing, ID&E, and social through delivery. Below are a few examples of how this initiative unfolded.
Jennifer Langton, NFL
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This edition features Jennifer Langton, SVP of the NFL, who shares how AWS empowers her organization to leverage real-time data to prevent injuries and protect the players in real time.
Julie Cordua, Thorn.org
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This series spotlights Julie Cordua, founder, and CEO of Thorn.org, who shares how AWS helps her organization leverage real-time data to protect children online and help stop human trafficking globally.
